Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

You see them all over the Web: little snippets of information that are buried in a page, and change each time you visit. Or even more mysterious, bits of information about you: your machine name and ...

Popular JavaScript frameworks like Angular, Ember and React have fueled enthusiasm for applications that perform most of their rendering on the client-side. Sadly, the power and benefits of ...

Even as a mid-level API ensconced in modern UI component-based Web frameworks and Web services technologies, the incoming Servlet 3.0 specification (JSR 315) will have groundbreaking impact on Java ...

Earlier this year, at a Signal Shift event in NYC, the IAB Tech Lab officially announced a new open-source initiative designed to shift more digital advertising operations server-side, “providing ...

Rehydration, or more simply ‘hydration,’ is a term that often comes up when we look at SPAs and server-side rendering. Hydration does not, in essence, affect SEO but is an essential step for serving ...

Client-side rendering technologies like React and Angular use the processor on the client device to perform the bulk of the logic. That means processing power is offloaded from the server and ...

Like it or not, service-oriented architecture (SOA) is a hot topic, and SOAP-based Web services have emerged as the most common implementation of SOA. But, as James Governor put it, “SOA reality ...

Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...

Knowledge is power. It is also a pain when you learn upsetting facts about things you love. For technical SEOs, JavaScript is a hot topic and will continue to be one for quite some time. When it comes ...

Faster webpage loading times play a big part in user experience and SEO, with page load speed a key determining factor for Google’s algorithm. A front-end web developer must decide the best way to ...