Ford is preparing a major overhaul of its First-Time Buyer Program, and the changes could make it significantly easier for ...

First-time car buyers are a distinct segment of the market; they represent the emerging market and are valued by the brand ...

Ford Motor Co.'s electric vehicle certification program for dealers is likely to again dominate conversations at the NADA Show, so much so that the automaker added a separate franchise meeting to ...

Ford is discontinuing a controversial program that required dealers to invest between $500,000 and $1 million to sell electric vehicles (EVs). First introduced in September 2022, the program mandated ...

It’s also piloting mobile maintenance and new dealership concepts. Ford is introducing a new customer rewards program, expanding a mobile vehicle maintenance pilot program with dealers and opening a ...

Ford Motor Co. (NYSE:F) has introduced a new initiative aimed at increasing electric vehicle sales by addressing customer concerns. What Happened: The “Ford Power Promise” program, starting Tuesday, ...