Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...

According to the Josh Bersin Company, only 25% of companies report that their leadership development programs significantly improve business performance. Another way to say that: three-fourths of CEOs ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

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Contingency management (CM) is a behavioral therapy technique that encourages beneficial behaviors by giving rewards or positive reinforcement. CM incentivizes certain behaviors and discourages ...

How to change behaviors according to psychology The framework here, along with many of the ideas and terms contained herein, comes from James Prochaska, John Norcross, and Carlo DiClemente's book ...