The promise of artificial intelligence has moved far beyond theoretical discussions and into practical business applications. According to Emergn research, a staggering 94% of new digital products and ...

Marketing’s real AI advantage won’t come from adopting it quickly, but from defining early and clearly what should never be automated ...

Lou Cohen emphasizes AI's potential in marketing, urging marketers to leverage it for improved audience segmentation and ad ...

As the volume around AI rises and attention gets harder to earn, marketers are rethinking how the AI-focused language and experiences they offer prospects and customers.

The greatest challenge in marketing today isn’t learning how to use AI tools. The real difficulty is learning how to build your campaigns, content engine, and customer journeys in a way AI can ...

The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.

AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...

Accounting firms can't simply focus on showing up in online search results; they also need to focus on appearing in AI searches on Gemini, ChatGPT and Claude.

For marketers exploring AI search, this year’s Black Friday weekend delivered both a moment of clarity and a series of questions. The websites of 20 large retailers from Best Buy to Etsy averaged ...